Captions on means engagement up
Captions stop being a nice-to-have the moment you measure their impact. Within the same audience, sessions with captions enabled consistently see longer average watch time, more questions submitted, and higher completion. The mechanism is simple: people watch webinars on muted laptops, in shared workspaces, with toddlers in the next room. Captions remove the audio dependency, and removing dependency is what raises completion.
For lead-gen webinars, the marginal increase in completion compounds. A 60-minute webinar where 40% of attendees stay through the offer at the end — versus 25% without captions — is a different webinar from a pipeline standpoint, even if the absolute attendee count is identical.