Audience-led distribution is how live content scales
The events that grow program-on-program almost always have one thing in common: the audience does some of the marketing. Conference attendees clip the keynote moments. Webinar viewers forward quotes to colleagues. Lecture students share the timestamp where a concept clicked.
EventRecast lowers the friction for that audience-led distribution. When sharing a moment is one click instead of 'find the recording, find the timestamp, copy the link, paste it,' the share count rises. The same audience produces measurably more outbound content from the same hour of input.